Why so many great minds struggle to tell their story — and what I do to help

Over the past 30+ years, I’ve written for just about every type of person you can imagine — CEOs with global influence, entrepreneurs with brilliant ideas (but no time), and individuals with extraordinary life stories they thought no one would care about.

I’ve also written countless interviews for publications from the Sunday Times to Fair Lady, Men’s Health and The Star, as well thought leadership pieces. But here’s the thing I’ve learned after decades of listening, interviewing, and writing for others:

People don’t struggle because they have nothing to say. They struggle because they don’t know how to say it.

That’s where ghostwriting comes in. But not the kind where someone “just writes for you.”

The kind that:

• Understands your voice, and sharpens it
• Gets to the heart of what makes your story powerful
• Translates your expertise into something others actually want to read

I help people cut through the clutter — to craft books, keynote speeches, and thought leadership articles that sound like them, only clearer, smarter, and more compelling.

Because in today’s noisy world, if you can’t express it well, someone else will — and they’ll get the spotlight.

As a professional ghostwriter, I help bring personal and professional stories to life. Whether it’s a memoir, a business journey, or a deeply personal account, I shape raw experiences into compelling narratives. Some of my recent projects include:

• Saving My Sons – A Journey through Autism (Bookstorm) Co-written with Ilana Gerschlowitxz
• My Way – (Weighless) The story of Mary Holroyd, founder of Weigh-Less
• Farming, Finance & Runaway Cows – Jerome Yazbek’s Farmsecure tale
• The Art of the Arrow (Knowledge Resources)– Leadership insights from Nick
  Cristelis
• Letters to My Father – A touching family memoir in progress – still to be published.

Not every book is for the public. I’ve also helped families preserve private legacies, like translating and transforming an Eastern European father’s handwritten diary written in two different languages, into a cherished English-language keepsake.

In addition to ghostwriting, I write web content, thought leadership pieces, and corporate materials. I also author my own books, including:

Business Titles:

• Business Manners in South Africa (McDonald Educational)
• Surviving the SA Media (Knowledge Resources)
• Conquering Communications the Digital Way (Knowledge Resources)

Mental Health Works:

• Surfacing – Stories of Depression & Mental Illness (Bookstorm)
• Big Bully – An Epidemic of Unkindness (Bookstorm)
• Men and Mental Health – Shattering the Silence (Bookstorm).

So if you have a story, message or legacy worth sharing but aren’t quite sure where to start – that’s my zone.

Let’s talk…